About the author  ⁄ Darryl Rappa

Digital marketing refers to any marketing efforts that go through the web or electronic devices. These can be through emails, social media platforms, search engines and websites where you can reach target consumers online. Lots of people are in to online shopping due to its convenience which is why it is best to meet them in that digital world. Although traditional marketing is still utilized today, it is best to incorporate digital marketing strategies if you’re aiming to increase revenue at a remarkable level.

There are lots of internet marketing services to choose from depending on the nature of your business. Content marketing utilizes blog posts and online content to generate leads. Social media marketing then aims to promote this content by sharing it in various social media platforms. No matter what tactic you choose, its overall goal is to increase your profit. Here are the most common digital marketing tactics used by businesses all over the globe.

Search Engine Optimization

This technique aims to optimize your website so it will rank high in the search engine results. By landing on the first page results, your website becomes more visible to consumers thus increases traffic. Always use relevant keywords to your online content to make it more searchable.

Content Marketing

This technique refers to the creation of informative and interesting online content. The goal of content marketing is to generate leads, increase traffic and promote brand awareness to your target audience. Content marketing is done through blog posts, eBooks, infographics, white papers and digital brochures.

Social Media Marketing

This tactic is similar to content marketing in terms of its goals. However, you promote online content through social media platforms such as Facebook, Twitter, Instagram and Pinterest. People spend most of their free time browsing through their social media feeds which makes it a great venue for marketing.

Pay-Per-Click Ads

It is one of the most cost efficient ways in driving traffic to your website. You only pay the publisher every time your ad is clicked. One of the popular platforms of PPC ads is Google AdWords but you can also try other alternatives such as Facebook sponsored ads, Twitter promoted tweets and LinkedIn paid messages.

Email Marketing

Emails are convenient ways to communicate with your target audience. You can use it in digital marketing by sending newsletters, follow-up messages, warm welcoming messages, product promotions and discounts and other information that might interest your audience.

Online PR

A successful digital marketing lives on good customer feedback. You can increase customer trust by actively engaging their messages through email and social media. Keeping your online content fresh and engaging also helps build their interest and awareness about your brand. The more positive reviews you gain, the more consumers get attracted to your brand.

Does Digital Marketing Work For All Kinds Of Businesses?

Although digital marketing works for any industry, the type you should implement greatly depends on the nature of your business. B2B companies focus their strategy on generating high quality leads via different channels and your website. On the other hand, B2C companies focus on turning audience into customers which need stronger call-to-action tactics.

Talk to the experts first if you haven’t decided yet which one will work for your company. Investing in digital marketing is a great way to push your company better than it was before.

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Most successful businesses in the world today have the responsibility of keeping confidential information in various kinds of databases. This information might comprise of corporate secrets within the company or even more importantly client-related information which the company would be fully responsible for safeguarding. Whatever the case, with the advancements in hacking software’s and data breaching viruses there has never been so much of risk facing information security. Cyber security is something large scales multinational companies are looking at very seriously right now due to the huge loss in revenue client confidence and not to mention severe legal repercussions a breach in data can cause.

The Threat is real

Understand that no company involved in maintaining databases is safe from a cyber-attack on data. While the norm is to believe that only large-scale companies are at risk, this couldn’t be further than the truth. Recent statistics in the year 2015 indicated that 43 percent of companies targeted as primary targets for a cyber attack were actually small-scale companies. This figure is expected to grow in the future. The sooner we get rid of the notion that our company is not sufficiently large to make a cyber-attack worthwhile, the more protected we would be. The initial investment in safeguards for a cyber-attack would be less costly than the losses incurred due to a breach of data.

Seek professional advice

Technology continuously grows and so too are the defenses for cyber-attacks. Each business is different in nature, so seek out professional help in finding the best cyber security solutions for your company. Not only will a professional be able to tailor-make you security options for your data but also stand as a testament that your company has sufficient security safeguards in place in the event of any legal actions against your company. There are many professional companies specializing in cyber security options all around the world. For example, Cyber security companies Australia have given businesses the breathing space to focus on what matters, the business itself. These companies would worry about safeguarding any confidential information while you get to focus on the core functions of the business.

Plan on it

With information being an integral part in most businesses, every company must have its own policies and conduct regarding the safekeeping of its information. Official guidelines on the safeguarding of private information should be shared amongst all employees working in a company and even to the public to some extent. Marketing how much you place importance on information security is one way of looking attractive to a prospective client. There should also be guidelines and procedures in the unfortunate event of a data breach. These plans should be detailed, leaving no ambiguity to creep in when there is a difficult situation. This would allow your company to minimize the damage caused in a data crisis as well as maintain some kind of professionalism within the company. Be vigilant when operating a company in times like these when a breach of information is considered an offense and is punishable by law, not to mention the significant damages it causes your company as well as your clients.

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Are you feeling a bit disheartened because your social media isn’t performing as well as it should be? Well it is not something that is only true for you. There are billions of users on social media for both personal and business pages and not all of them do really well. In fact how many really truly good influencers can you see on social media these days? So why is your page not performing well despite what you may try to do? Here are some main reasons why and how you can get rid of these issues.

Are You Paying Attention To Your Insights And Targeting Accordingly?

Your insights especially on a business page are there for a reason. You have to make use of them read them and then apply them to the kind of boosting and targeting that you do and you should also know who your market is for this purpose. If you do not know how you can read the analytics and then target the feed to accordingly, you will need to think about getting the help of professionals who handle social media to do this for you. They would have all the knowledge and the tools along with the skills needed to make sure that you get the best out of the money that you invest in your business social media.

How Good Is Your Creative Content?

Every page on social media needs to have that X factor that will keep people coming to see it and even follow it. What can you offer that is different to the other pages that fall into the same genre as you do? This is another good reason why you should probably think about outsourcing your page to a content marketing agency Melbourne or depending on where your business is. Basically they will have a fresh perspective on the kind of content that is needed to propel your brand to the next level and they will definitely invest their talent and their knowledge in completing this because their business is basically your business and the success of it. Essentially, if you take a look around some of the leading brands in the world that have really won it with their advertising owe it to the agencies that have come up with some massively successful campaigns for them.

How Responsive Are You?

Your responsiveness on social media is important. No matter how good your content is, if you do not market it correctly, they will not work for you. A big part of the right marketing also includes the right attitude and that means not keeping your customers waiting. If your customers are kept on end for hours and hours before you find the free time to get back to their queries, you will not have good responsiveness ratings and that would discourage a potential customer from contacting you about the services that you can offer them. These could be some of the reasons why your social media is not performing as well as you think it should be.

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How many of us think about our monthly expenses and worry? We are almost always stressed about not knowing how much the bills are going to come in at the next time and what we can do to keep our monthly household expenses as a whole from running too high. Be it for food, travel, utilities or other necessities, running a house is not easy and one of the things that most people find unable to do successfully of saving something at least. However as an individual and as a family saving is very important and whenever possible you must try your best to save something that can come in handy in the future. Therefore, what if there was a way in which you could turn some of your monthly expenses into savings? Here are some of the ways in which you could try to do that.


Cutting Down On Monthly or Quarterly Utility Bills

One of the best ways in which you can start saving more and more on a monthly basis is by cutting down on your utility bills. There are two ways to accomplish this. One is to start using   commercial solar power  where you know that you will not be getting electricity bills that make you break out in a cold sweat. The other is to actually try and be responsible for the usage of appliances, what kind of and how many appliances you use and the likes. The second method is going to be challenging especially if you have a lot of family members and children in the house. Are you going to be able to keep an eye out for all of them and see if they are being responsible? Therefore one of the best things that you could do is to actually start using green energy that will allow you to keep using everything that you are now with no cost and no harm to the environment as well.

Shopping Smart

One more area where a lot of families lose money is when they go shopping for food and other groceries. Not having a planned out shopping list and not having a shopping budget is what causes all of this. You should also stop going to the supermarket once a day or a few times a week because that will result in you finally spending more thanks to all those impulse buys. Instead plan ahead for the month and do the majority of your shopping in one go of course, with the exception of fresh produce, meat and eggs which you can get maybe once a week or the likes. You will see how much money you begin to save once you get into this routine.

Allocating a Monthly Budget

Not having a budget for your overall monthly expenses will also make you spend a lot more than you really should be spending. There should always be a budget that is a strict limit so that you learn to curb your expenses around that amount. The rest of it, should go into your savings before anything else.



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Having a dedicated auto mechanic for your vehicle is simply a sign of good maintenance. It’s like having a family doctor to see on a regular basis. Your vehicle requires monthly and annual maintenance, such as changing engine oil or rotating the wheels. Instead of going to a different mechanic each time your vehicle needs professional care, it’s simply convenient and cost-effective to settle down on a single auto mechanic. Here are several tips that will help you choose the best auto mechanic for your vehicle with suggestions for avoiding the common pitfalls on the process:

Check Qualifications

In Australia, not all states or local governments require auto mechanics to actually have professional certification. Anyone can be a mechanic with the appropriate license. However, there are vocational training courses for auto mechanics. Obviously, you can get better services if you find an auto mechanic who is professionally trained by an institute, rather than someone who learned the trade in his uncle’s garage. Therefore, do check qualifications for the mechanic before you settle down. You can call and ask pointed questions about licensing and accreditation if the website or the marketing material for the auto shop is vague on these aspects.

Find a Mechanic Shop with Loyalty Programs

Once you settle down on the best auto mechanic for your vehicle, you will be visiting this professional on at least a biannual basis. When you are seeking regular care, you can save money and enjoy certain perks with a loyalty or VIP programs. An auto shop or a mechanic that offers a loyalty program is definitely a major win over a mechanic that isn’t. If loyalty programs are available, go see what types of perks are available for returning customers.

Is the Shop Manufacturer Certified?

Some mechanics and auto shops have a labelling called “manufacturer” certified. This means that you can obtain genuine car parts from this seller. It goes beyond that too. Some mechanics specialise in servicing certain models of vehicles and may partner up with the manufacturer to offer bespoke services. Vehicle owners can benefit from the superior knowledge these mechanics are ready to offer. Also, a partner auto shop can offer you better rates for branded products.

Look for Guarantees

Ask the mechanic of he or she offers guarantees with the service. For example, repair jobs may be guaranteed to be completed under a certain time frame. But is this a marketing claim or is the guarantee really there? Call the mechanic and ask about what the shop can guarantee before setting down on a vehicle mechanic.

Do They Offer Free Quotes?

Free quotes or estimates are a good sign of a mechanic shop that puts customer needs first. If you need any type of service, you should be able to call and ask for an estimate before you commit to the auto shop. If the estimate is freely given without seeking an advance or something of the sort, then you are in the hands of a good mechanic.

You can also ask for recommendations from friends and family. In any case, keep the above tips in mind when hiring a new car mechanic.

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Education is one of the biggest growing sectors in Australia today. There is a generation of students out there with parents who want to send their child to the best school possible. Just being a well-equipped school is no longer sufficient for attracting new students. Academic institutions would have to engage in marketing tactics to lure students away from competing schools in the area. Here are several ideas that will help the process:

web developer for education

Create an Attractive Online Portal

Even academic institutions these days require an online presence. Therefore, one of the first steps towards being a more attractive option for new students should start with finding a website developer for education Melbourne or in the local area. Build a great site that is easy to and loads fast. This would be the first place potential students go to for looking up information. Therefore, the site should be well build with user convenience in mind. Make it visually appealing with beautiful photographs. Present information in a highly reader friendly manner. Keep in mind that you are addressing potential students and their parents, not fellow teachers. Invest in creating a mobile responsive online portal fully optimised for search engines to benefit the most.

Market to Parents, Not Necessarily the Students

The marketing material the site designs should be intended for potential students, but don’t forget the parents either. In some cases, targeting parents would be more sensible, especially if the students are under 12. Present facts that would be most appealing to parents first. Parents would want to know more about amenities the school offers, academic achievements of current students, and the overall convenience. For example, emphasize after-school child care facilities the school might offer, which would be an important deciding factor for parents of potential students.

Offer Perks Other Schools in the Area Don’t Have

The best way to market your school or academic institution is really to stand out above all other similar institutions in the local area. Does your school have anything special that makes it distinguished from other schools in the area? If so, market it. The feature could be a student winning a national competition or an important historical fact. Whatever it is, don’t hesitate to flaunt it as long as it’s flattering. Being unique is the best way a business can attract clients. When you market your school, it is like a business looking for clients. So don’t be too afraid to use various customer-oriented business tactics in the promotional material.

Promote Academic Achievements of Students

When it comes down to it, most parents want to send their children to a high-achieving school. The most marketable feature of your academic institution as a result is the academic standing of current students. If the students have any notable achievements, whether acquired recently or in the past, it should be emphasized for parents of potential students.  Make showing academic information a priority above everything else.

Last but not least, consider offering a free online course in any subject. Online courses attract international audiences, but you can optimise the course for attracting local kids who are most likely to attend the school.

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In Australia, some forms of work are categorised as “high risk” and requires additional training and license to undertake. For example, scaffolding, rigging, boiler or crane operation is considered high risk work. All workers engaged in high risk work must complete training set according to the National Standards, in addition to various state or local standards if any are applicable. Here are several facts about getting trained and licensed to perform high risk work in the stats you live in:

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Applying for Qualifications

High risk workers must apply for qualifications issued by state agencies under the Occupational Health and Safety Regulations Act. Basically speaking, if your work requires operating dangerous equipment or getting into dangerous places, such as heights, you will most likely need to get the qualifications you need. The number of classes could vary depending on the work you want to do. Once you do get the qualifications, it will be valid up to 5 years. You will be issued a qualifications card with a date of expiration printed.

Attending Classes

You will have to attend classes to get the qualifications legally required to perform high risk work. You will need to find an accredited institution that provides lesions to get licensing. For example, if you want a crane licence to work at heights, find an accredited institution that provides classes in the construction area. There are many excellent training programs to choose from. The lessons are the same regardless of which state you want to get the qualification from. Each qualification card is valid in any state or territory in Australia. Therefore, focus on finding a good, affordable institution instead of where to sit for the testing.


There are two types of fees associated with getting your accreditation. First, you will need to pay a fee to the government for the actual qualifying test and the card. In addition, you will have to pay for the classes from the institution of your choosing. Later, if you want to renew your card, you will need to pay another fee. Overall fees are not costly and are well worth as an investment in your career.

Transferring Certificates

The Australian government used to issue competency certificates for performing certain tasks. These certificates are no longer eligible to be transferred for high risk work. Workers need to apply for the new credentials and go through lessons and the testing process to be approves for high risk work.

Image result for High Risk Work in Australia

Going for the Test

You will have to arrange for the testing with a local assessment provider. Your institutions that offers the lessons may have a list of testing services to obtain the certification. Do make sure the testing centre is authorised by the state to make the assessments as needed. Otherwise, you will have to pay again to get tested.

The approval process for engaging in high risk work in the country is relatively straightforward. The application and approval processes are speedy and you won’t have to spend months or years studying. Make sure you hire the right trainer and assessor that is actually accredited by your state.

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It’s a new year, so that means your marketing strategy should be updated and upgraded. Here are several tips that would improve any online marketing effort:

Create Videos

Video is surprisingly rising as one of the most dominant forms of content. Research shows that video would soon be the most consumed form of content everywhere. Already, mobile users are driving up the demand for video. Therefore, your digital marketing plan for the year must include various forms of video. Learn how to make short clips to inform and entertain customers. Live streaming is also another great form of video content that can really drive up demand for your brand.

Improve the Overall Quality of Content

The age of lazy content is so over. Search engine algorithms are sophisticated enough now to spot bad content written in bad language containing a lot of keywords. What really matters right now is improving the overall quality of the content you produce. It should be relevant, ideally newsworthy, well-written, and original. Minimise the rehashing of old or already existing content. Invest in creativity to get the best creative content online.

Hire Outside Help

It’s not easy to ride solo when it comes to digital marketing. Therefore, don’t hesitate to reach out to the best SEO agency in your local area to perfect your exiting digital marketing strategy. Third party marketing agencies also have personnel that can play crucial roles without your company having to afford them. Therefore, make sure your 2018 marketing strategy involves professional input.

Use SEO Along with CRO Efforts

Don’t limit your marketing efforts to just SEO. Combine it with conversion rate optimisation, or CRO, for the best effects. The logic is simple here: SEO brings in traffic and CRO converts that traffic to customers. Yet, most companies are still heavily invested only in SEO and CRO is just a side project for the web developers. Avoid making this major mistake and combine SEO with CRO for the best outcome.

Aim for Site Speed

Your site should load in faster than 2 seconds this year. In case you are wondering what site speed has to do with online marketing, then the answer is everything. Your marketing efforts, like PPC and social media links, would end up on the landing pages. If these landing pages are slow, then you would lost all that traffic. Google has shown with data-based research that web users abandon any website that takes longer than 3 seconds to load. Therefore, keep your site speed minimum to a 2 second load time to benefit from all those marketing efforts.

Target Mobile Users as Well

Your marketing plan should be targeting mobile users, the most rapidly rising demographic of customers. Smartphone users are on the rise, and people who use smartphones to interact with online ads is even higher. Therefore, your plan should be able to incorporate a lot of mobile-aimed advertisements to attract this massively expanding target audience.

Experiment with AR Content

Augmented Reality, or AR, content is the latest trend in digital marketing. Many companies aim to offer advertising on AR apps and AR-enabled platforms like Snapchat. It’s time your company got in as well before the competition does.

Follow the above advice to update your marketing strategy without delay.

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Looking around today, it is clear that technology is leading us. In fact, this has been going on for some time, and if it is evident through anything, it is our dependence on our smartphones. 8 out of 10 people it seems, have their noses perpetually stuck in their screens. However, the change is not just felt in our personal lives, but also in our professional lives. Business over the last 20 years has changed drastically, and are today tech-savvy, technologically-advanced conglomerates. Needless to say, as we continue to progress with AI, these changes will only keeping coming in all too quickly. So on that note, here is how a company can transition to an automated one more easily than expected.

Test Different Options

Before you settle on one particular type of software or system, you should first gather a team together that will be dedicated to testing different options. Leave them in charge of coming up with solutions and strategies that can be implemented. Then, you can work your way through those shortlisted, to identify which of the presented solutions works best for your company. There are many different choices you could go for, and it all might seem a little overwhelming, but that is why you have your team right?

Settle It In

People do not typically respond well to change, and when you suddenly ask your employees to master an entire new system altogether, you may push them to the point of breaking down. When it comes to business automation, you should be careful to take things slowly. As much as you would like to integrate the changes as soon as possible, remember people are not machines. Set up training as well, so they can easily address any problems one-on-one. Also make constant support available within the office, so they do not feel like they are heaped with too much at a time.


Remember that converting your business into an automated one means that you now have to watch out for hackers and other pesky Internet pestilences. As you may well know by now, hackers are a force to be reckoned with, and should not be taken lightly. Always, always have your security walls set up, and invest in the best possible security services. This does not have to mean expensive-just effective. There are packages especially devised for corporates, so browse through a few of those to help get an idea. Protect sensitive company information, and restrict access to employees as well.

Understand The Process

This might sound absolutely ridiculous, but you will not believe just how many people actually set up a process without knowing it very well themselves. They expect employees to learn it and get by, but as an owner that is thoroughly irresponsible. How can they bring up issues and complications and discuss them with you, if you do not even know what they are talking about in the first place? Do not just opt for something because it has a good reputation in the market. Choose it because it genuinely serves both you and your company well.

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Creating a website has become something common these days as with the increase in internet usage having a website increases your chances of making your company popular. There are a lot of professionals who are more than happy to create a website for you according to your wishes. Then, you also have website service providers who offer the necessary space for all your website files and keep your website live on the internet.

The website service provider you choose has to be perfect. If you choose the wrong company all the money you spent on creating the website and then keeping it on the internet is going to go to waste. You should never do any of the following things when you are making this very important selection.

Choosing a Company You Have Never Heard Of

One of the best ways to avoid making a mistake is choosing a company you have heard of. A company which has a good reputation such as Hosting Australia is always a good choice to make. However, if you are going to go with a name you have never heard of you are putting your brand at risk. Most of the times, you have not heard of them before because they are not that good enough to be even considered for your needs.

Choosing Those Whose Servers Are Not Here

If you look at most of these website space providers you will see that most of them tend to keep their servers offshore in other countries as that is more profitable for them. However, that is never a good feature for your website space provider to have. If there is any problem with those drives they have to spend a long time to solve everything out. By that time your website could be damaged beyond repair.

Choosing Someone Just Based on Their Web Profile

Most of these website space providers in the current market have their own websites. Since it is always easier to check something up online we tend to get our information about such a company by looking at their web profile. However, if you do like what is said there you should first inquire from them about the specific services you need them to provide.  Without such detailed questions you should never choose your partnering company as not everything is mentioned in an online profile.

As long as you avoid making any of these mistakes and take precautions to be more careful with your selection your website will do just fine.

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