All it requires is a search engine to discover that there are hundreds of advertising companies to choose from. But if you’ve never partnered with an organization before, how are you going to narrow down the list?
In this post, we’ll look at some different types of advertising companies and when they’re the best choice, and then discuss some potential mistakes that you’ll be aware of when you’re looking at potential agencies.
Full-Service Ad Agency
A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. Full-service ad agencies are made up of a team of experts, and they’re a one-stop-shop of services: Ad Campaigns, Strategic Planning, Social Media Management, Web Development, SEO Graphic Design, Content Creation, TV Ads, Radio Commercials, , and Lead Nurturing
Traditional Ad Agency
A traditional digital advertising agency mainly deals with traditional types of media, such as papers, television advertisements, broadcast, and print.
Traditional advertising firms are ideally suited to businesses that aim to target a local audience. A tactical direct mail initiative for a nearby diner or a billboard to advertise the opening day of a small museum can be an efficient use of conventional types of advertising.
Digital Ad Agency
A digital ad agency specializes in all things online. They possibly have understanding with traditional media, but their key focus lies in the digital sphere, including Search Engine Optimization (SEO), Website Design and Development, Email Marketing, Social Media Marketing, Lead Generation, Account-Based Marketing, and Marketing Automation.
Social Media Ad Agency
Social networking ad agencies depend on one thing and only one thing: social media. They are a team of content developers and ad optimizers who can boost your social networks. They can concentrate on multiple social networks or be experts on a single platform, such as LinkedIn. Owing to recent improvements in the social media algorithm that resulted in a decrease in organic reach, social media ad agencies are forced to charge an advertisement budget.
Public Relations Ad Agency
Public relations or PR companies are used to enhance and maintain the public image of an organization and its staff. PR agencies are also used for large enterprises and CEOs, focusing on having the company or CEO highlighted in media, on business blogs, and in the public.
Branding Ad Agency
Branding companies specialize in, you figured, branding. They will typically perform comprehensive market research to understand the competitive environment and offer a variety of services including logo design, brand name creation, creative imagery and signs.
Creative Ad Agency
Creative companies concentrate on logo design and imagery but subcontract planning and implementation to other advertisers. Typically they specialize in design work, paper marketing, letterheads, posters, and business cards.
Media Buying Ad Agency
Media purchasing companies concentrate on media preparation and media buying, and they typically tailor their services to a particular platform. They define a timeline, prescribe a budget, and set up markets to meet the target audience.