Australia is a country that deals with a number of tycoons of intentional and local business brands. Thus, it can quite difficult to retain and generate customers as a whole. But what if there was a method that’s powerful enough to snatch those customers without breaking your bank?
After all, you know your product is good enough; it’s just a matter of attracting prospective customers.
So, what is it?
The method is none other than product packaging. What’s that? Do you do that already? Nope! You’re not doing it in the right way at all. We’re not talking about just any packaging but bespoke packaging. Bespoke customizability is what’s going to sucker punch massive corporations and grab their clientele just because you chose to go out of your way in packaging your goods.
How exactly does it benefit you?
We all know how packaging is a fundamental element in marketing at this point. But bespoke packaging goes more than one extra mile. For example, you could create bespoke designs, handwriting with love for your customers, or even post their loved ones, especially during this season.
All you need to do is buy enough postage boxes wholesale or any type that suits the matter. Once you do that, you’ll be able to bring a personalized vibe that none of your large-scale competitors can bring to the table.
At the end of the day, a person is able to remember a feeling, not a materialistic component. But hold on one second – did we talk about the design?
Who’s doing the design?
Of course, we didn’t! You know how larger corporations are quite sophisticated in their package designs, and how sleek they want to be. But how many of them have a handmade wool pouch in each box? How many of their designs have a sentimental design element that makes your prospective buyers feel that they were buying from an aspiring entrepreneur? How many of their clients get to read a handwritten seasonal greeting.
Signing 1000+ boxes wouldn’t be piece of cake. But if don’t do that you’re not going to be able to have that impact. So, the answer to the question, the packaging manufacturer does it by themselves! All you need to do is give a reference image and what you want there almost mandatorily.
What sort of a cost are we looking at?
All you need to know is that it doesn’t break your bank even if came with a design. Because the more units you order, the lower is the unit cost!
The bottomline is that the gap between small and large-scale businesses is quite high. Hence, even if you were able to snatch 10,000 customers from their clientele, they’re just not going to notice that.
On the flip side, it would be more than enough for your business to have that breakthrough following the impact of the pandemic. If the packaging is the method to do it, making the best use of that opportunity will save your business a little fortune.