Education is one of the biggest growing sectors in Australia today. There is a generation of students out there with parents who want to send their child to the best school possible. Just being a well-equipped school is no longer sufficient for attracting new students. Academic institutions would have to engage in marketing tactics to lure students away from competing schools in the area. Here are several ideas that will help the process:
Create an Attractive Online Portal
Even academic institutions these days require an online presence. Therefore, one of the first steps towards being a more attractive option for new students should start with finding a website developer for education Melbourne or in the local area. Build a great site that is easy to and loads fast. This would be the first place potential students go to for looking up information. Therefore, the site should be well build with user convenience in mind. Make it visually appealing with beautiful photographs. Present information in a highly reader friendly manner. Keep in mind that you are addressing potential students and their parents, not fellow teachers. Invest in creating a mobile responsive online portal fully optimised for search engines to benefit the most.
Market to Parents, Not Necessarily the Students
The marketing material the site designs should be intended for potential students, but don’t forget the parents either. In some cases, targeting parents would be more sensible, especially if the students are under 12. Present facts that would be most appealing to parents first. Parents would want to know more about amenities the school offers, academic achievements of current students, and the overall convenience. For example, emphasize after-school child care facilities the school might offer, which would be an important deciding factor for parents of potential students.
Offer Perks Other Schools in the Area Don’t Have
The best way to market your school or academic institution is really to stand out above all other similar institutions in the local area. Does your school have anything special that makes it distinguished from other schools in the area? If so, market it. The feature could be a student winning a national competition or an important historical fact. Whatever it is, don’t hesitate to flaunt it as long as it’s flattering. Being unique is the best way a business can attract clients. When you market your school, it is like a business looking for clients. So don’t be too afraid to use various customer-oriented business tactics in the promotional material.
Promote Academic Achievements of Students
When it comes down to it, most parents want to send their children to a high-achieving school. The most marketable feature of your academic institution as a result is the academic standing of current students. If the students have any notable achievements, whether acquired recently or in the past, it should be emphasized for parents of potential students. Make showing academic information a priority above everything else.
Last but not least, consider offering a free online course in any subject. Online courses attract international audiences, but you can optimise the course for attracting local kids who are most likely to attend the school.